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The Apartment Marketing Blog

If you’re one of the few apartment managers or leasing professionals who feels like they have a manageable work load and your inbox is always at zero, then high five to you. But, I think it’s more common that people generally feel the opposite. The challenge is to prioritize, put out fires, but also make sure you stay on top of the important stuff, not just the urgent stuff.

tips for apartment managersNo matter how busy you are, it’s pivotal to keep learning and stay inspired. Continuing to grow and learn will not only increase your value to the company you work for, but it can also improve your satisfaction and enjoyment of the job.

So, how can you fit one more thing you should do into your schedule? “Not enough time” is usually the biggest objection to any positive change.

First, it starts with believing the habit has value and then pay attention to the positive benefits [click to continue…]

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make-learning-a-priority-url2Eat your greens. Exercise regularly. Drink more water. Most of us know the basic things we should be doing to have healthy habits. But, like most habit changes, it’s hard to do – even if you know it’s good for you. I’d like to suggest that making a habit of learning is possible and valuable, even if you feel so busy that your leaky faucets and emails seem to have a prominent role in your nightly dreams.

To be clear, I’m talking about learning that helps grow you, as an individual. Webinars are great and may be the next step you need, but I’m talking about the type of learning that doesn’t get the direct reward of Continuing Education Credits. I’m talking about a personalized learning approach that will benefit you as an individual. It will help you in the big- picture of your career, but also on the micro-level of your daily stress and satisfaction levels. [click to continue…]

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5 Quick Email Tips For Apartment Managers

email tips for apartment managersThere are lots of big, long term things you can do to impact your marketing, but there’s also small fixes and habit changes that can positively impact your effectiveness. Implement these 5 things today and it can increase your productivity, traffic to your website and streamline your work flow.

1) Always reread your email before you click send.

This seems basic, but lots of people don’t do it. It may take an extra few seconds to skim and reread, but it’s faster than having to undo a miscommunication. [click to continue…]

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content-marketing-apartmentsIf you spend any time on the internet, you’ve heard buzz words like “content marketing strategy,” “content management,” and “content creation.”

Depending on how much time you spend on social media and blogs, you may have a vague or crystal clear understanding of this marketing tool that involves everything from writing a blog post like the one you’re reading to making a video like this one.

SHARING CONTENT

When content is created for your apartment community, it can be shared on your resident blog, Facebook, Google+, Pinterest, Twitter and any where else your community has a digital foot print. You can have it set up so that the link to your resident blog is auto-shared on a variety of social media platforms every time there is a new post. [click to continue…]

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Adding A Little Love To the Resident Relationship

When I was in college, I used to wait tables. We had a lot of regulars in the restaurant I worked at, and when people came in who we didn’t recognize, we treated them as if they were going to come back, as if they were going to become regulars. This played out in a few different ways, but on a very basic level, we interacted with them as if we would see them again.

It’s unfortunate, but true: most of us treat people differently when we assume we will never see them again, as if somehow they are less worthy of kindness and consideration if our interaction with them is only a single instance.

selling-doesnt-end

At this restaurant, when we intentionally treated people like we would see them again, it generally resulted in customers being treated better. They received the subtle perks and privileges of a regular that bond a person with a business. [click to continue…]

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Get Specific with Craigslist

snowman welcome home apartment marketingI just got married a few weeks ago! And with all the positive changes and excitement comes… moving. Although I’m not moving into an apartment, I have spent a good deal of time on Craigslist the past few months as my fiancé and I have talked about our budget and priorities when it comes to renting a home.

It has been interesting and valuable to be reminded of the prospect experience first hand. Instead of being on Craigslist with my “work” hat on, I was scanning the site with a “renter” hat on.

What really stood out to me was how many of the apartment community ads started to blur together. Many of them use the same types of what I call “power words” to describe what they offer and at a certain point, the phrases seem to feel empty and vague. [click to continue…]

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Technology I’m Thankful For

My son is 5 and I have some pretty rigid screen-time rules for him. I try to abide by similar rules (when I’m not working) for many of the obvious benefits. I love outdoors and in-depth conversations that are not interrupted by dings or status updates. But, I also appreciate technology.

As important as it is to unplug when you’re with family and friends, I’m thankful for the many ways technology does improve modern life. Below, in no particular order, are some pieces of technology I’m thankful for… (and none of these are paid advertisements, or official endorsements, or anything like that.)

omni focus graphic getting things doneOmniFocus

My favorite app ever. In combination with the book, Getting Things Done, by David Allen, OmniFocus has revolutionized my productivity and organiza- tion. I use it for everything. From my personal creative endeavors to managing work projects, it is truly fantastic. It allows me to organize clear actionable steps for projects, easily create tasks from emails or conversations – all without too much disruption to my work flow. [click to continue…]

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haunted house for rentLast month, Josh Grillo wrote an article about the importance of not losing money on poor customer service over the phone. He wrote some great tips for owners and marketing or regional managers to implement.

The article made me think about my own experience on both sides of that equation.  As a renter, I have definitely hung up the phone and thought, “there is no way I want to have to interact with that person when my toilet’s broken.”

Maybe not every renter thinks about it that directly, but the first human interaction (usually on the phone) is a significant step in the selling process. Customer service isn’t rocket science. In fact, most of us already know the basics of how we should treat people on the job, and how we want to be treated when we call a business.

It’s easy to get caught up in everything that has to be done and forget to slow down and make the person in front of you (on the phone or in person) the priority at that moment. Here are five reminders for anyone who answers the phone calls from leads:  [click to continue…]

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Infographic Google Panda Penguin 2013 algorithm updatesSince the inception of Google, its founders have been constantly improving and altering the effectiveness and method of their search engine. Another way to say this is that they regularly roll out algorithm updates that adjust website rankings, with the expressed intention of making the best content available to the people who are looking for it.

Panda, Penguin & Spring Cleaning

In February, there was Panda and now there’s Penguin, but really what you need to know is that Google has been trying to clean up web spam and give bonus points to those who create meaningful, original content and provide real value to real humans. [click to continue…]

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Sometimes technology and the Internet can seem like a constantly morphing wild beast you just can’t seem to catch. You’re busy making sure apartments are occupied, accounts balanced, staff well-trained. Keeping up with the latest technology tweaks or Google’s latest algorithm changes isn’t at the top of your priority list. Nor should it be.

However, when it comes to your websites, Responsive is a word you should know. Responsive Web Design (RWD) is still fairly new, only beginning to gain mainstream traction in late 2012. RWD is the solution to the ever-expanding arsenal of devices that are able to browse the Internet.  [click to continue…]

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