There’s a lot of chatter around current multifamily blogs and magazines questioning the value of investing time in a Facebook presence for apartment communities. My personal opinion is that it does have real value (beyond simply the obvious corresponding SEO boost) as long as you can streamline the time commitment and have a real strategy so you’re not just floundering about letting time slip away in the black hole that social media can be.
However, even more important than having a slick social media strategy is having a consistent plan to enable your residents to connect in person with their neighbors and on-site staff. You can’t make people be friends. But you can create environments that allow them the opportunity to build connections with other people in their apartment community.
[click to continue…]
There are many strategies for posting apartments on craigslist and I think your best tactic is to always be using more than one angle. It’s not rocket science to grasp that different demographics will be drawn to different content in a title. And although we all want to rent to employed, responsible humans – that still results in a wide range of demographics.
In order to engage with as wide a range as possible, try posting for the same vacant unit with three entirely different titles. (Although I’m focusing on the title, remember that in order to avoid ‘ghosting,’ the content of the post cannot be exactly the same in all three.)
One way to approach this is to give each title a specific focus. Contine Reading →