Welcome to the Apartment Marketing Minute, where you’ll get great apartment marketing tips in 5 minutes or less. On today’s episode, we’ll answer the question:
What is SEO for apartment community websites & why should you even care?
Click the video below to start watching. Enjoy!
If you’re one of the few apartment managers or leasing professionals who feels like they have a manageable work load and your inbox is always at zero, then high five to you. But, I think it’s more common that people generally feel the opposite. The challenge is to prioritize, put out fires, but also make sure you stay on top of the important stuff, not just the urgent stuff.
No matter how busy you are, it’s pivotal to keep learning and stay inspired. Continuing to grow and learn will not only increase your value to the company you work for, but it can also improve your satisfaction and enjoyment of the job.
So, how can you fit one more thing you should do into your schedule? “Not enough time” is usually the biggest objection to any positive change.
First, it starts with believing the habit has value and then pay attention to the positive benefits [click to continue…]
Eat your greens. Exercise regularly. Drink more water. Most of us know the basic things we should be doing to have healthy habits. But, like most habit changes, it’s hard to do – even if you know it’s good for you. I’d like to suggest that making a habit of learning is possible and valuable, even if you feel so busy that your leaky faucets and emails seem to have a prominent role in your nightly dreams.
To be clear, I’m talking about learning that helps grow you, as an individual. Webinars are great and may be the next step you need, but I’m talking about the type of learning that doesn’t get the direct reward of Continuing Education Credits. I’m talking about a personalized learning approach that will benefit you as an individual. It will help you in the big- picture of your career, but also on the micro-level of your daily stress and satisfaction levels. [click to continue…]
When I was in college, I used to wait tables. We had a lot of regulars in the restaurant I worked at, and when people came in who we didn’t recognize, we treated them as if they were going to come back, as if they were going to become regulars. This played out in a few different ways, but on a very basic level, we interacted with them as if we would see them again.
It’s unfortunate, but true: most of us treat people differently when we assume we will never see them again, as if somehow they are less worthy of kindness and consideration if our interaction with them is only a single instance.
At this restaurant, when we intentionally treated people like we would see them again, it generally resulted in customers being treated better. They received the subtle perks and privileges of a regular that bond a person with a business. [click to continue…]
I just got married a few weeks ago! And with all the positive changes and excitement comes… moving. Although I’m not moving into an apartment, I have spent a good deal of time on Craigslist the past few months as my fiancé and I have talked about our budget and priorities when it comes to renting a home.
It has been interesting and valuable to be reminded of the prospect experience first hand. Instead of being on Craigslist with my “work” hat on, I was scanning the site with a “renter” hat on.
What really stood out to me was how many of the apartment community ads started to blur together. Many of them use the same types of what I call “power words” to describe what they offer and at a certain point, the phrases seem to feel empty and vague. [click to continue…]
Last month, Josh Grillo wrote an article about the importance of not losing money on poor customer service over the phone. He wrote some great tips for owners and marketing or regional managers to implement.
The article made me think about my own experience on both sides of that equation. As a renter, I have definitely hung up the phone and thought, “there is no way I want to have to interact with that person when my toilet’s broken.”
Maybe not every renter thinks about it that directly, but the first human interaction (usually on the phone) is a significant step in the selling process. Customer service isn’t rocket science. In fact, most of us already know the basics of how we should treat people on the job, and how we want to be treated when we call a business.
It’s easy to get caught up in everything that has to be done and forget to slow down and make the person in front of you (on the phone or in person) the priority at that moment. Here are five reminders for anyone who answers the phone calls from leads: [click to continue…]
Since the inception of Google, its founders have been constantly improving and altering the effectiveness and method of their search engine. Another way to say this is that they regularly roll out algorithm updates that adjust website rankings, with the expressed intention of making the best content available to the people who are looking for it.
Panda, Penguin & Spring Cleaning
In February, there was Panda and now there’s Penguin, but really what you need to know is that Google has been trying to clean up web spam and give bonus points to those who create meaningful, original content and provide real value to real humans. [click to continue…]