It started about a year ago…
I sat down to create my weekly apartment marketing newsletter and I had absolutely no idea what I was going to talk about. I checked out a few of my favorite blog sites in multifamily, but didn’t find any good ideas.
I decided to check out Pinterest since my wife was always talking about the cool recipes she was finding there. I did a search for “Apartment Marketing” then saw their suggestions of “Apartment Marketing Ideas” and “Resident Retention Ideas.”
Ever since, Pinterest has become my Go-To source for fun, creative apartment marketing ideas.
I know you are starved for time, so I thought it would be valuable if I shared my favorites with you (Keep in mind, I’ve spent well over 80 hours on the site pulling ideas for my weekly newsletter).
I’ve broken this post up into 5 sections (So it’s easy to digest):
- Resident Gift Ideas
- Resident Event Ideas
- Resident Renewal Ideas
- Resident Prospecting Ideas
- Service Request Ideas
Use this post as a source of inspiration and please share it with like-minded professionals. Let’s get to it:
Resident Gift Ideas Shared On Pinterest
#1 – Box of Sunshine
Perfect for a resident move-in present or “Resident of the Month” gift.
#2 – Fortune Cookie Box w/Tagline “We Are So Fortunate To Have You As A Resident”
This idea would work for a new move-in, asking residents to fill out a survey or even for a resident renewal letter.
#3 – We Have To AD-MITT You Are a Sweet Resident!
Oven mitt with Betty Crocker sugar cookie mix and either a handwritten “Thank You” letter or a lease renewal letter.
#4 – Simple Move-In Gift
Coffee mug, lint roller, hand sanitizer and package of Kleenex.
#5 – You Are O’Fish-ally Home
You could hand these out to prospective residents that tour the community or give to new residents moving in.
#6 – Toilet Plunger
Why not? Your maintenance tech does a service call and leaves behind one of these for the resident.
#7 – Toilet Plunger “Part Deux”
As if #6 wasn’t enough, here’s a leopard wrapped plunger with some community branding. This is unique and will be memorable in the eyes of your residents. It’s all about standing out right?
#8 – Housewarming Basket of Cleanliness
Pretty self explanatory, but don’t forget the handwritten “Thank You” note.
Resident Event Ideas Shared On Pinterest
#9 – Bagel Bar for Residents
This is just pretty… Pretty Awesome. How creative can you get? Notice the juice in the drawer below.
#10 – Movie Night
Talk about a “Movie Night” basket. Popcorn, snickers soda, tickets.
#11 – Nacho Bar
I really like this one. Maybe cause I’m a sucker for chips and salsa, especially when there’s a variety.
#12 – Cereal Bar
Once you purchase the containers, I imagine this being a simple, cost-friendly event that could be held weekly in the clubhouse.
#13 – Waffle Bar “YUMMY”
Ok, when I saw this picture on Pinterest it gave me inspiration to do this with my kids at home. Unique idea that could be alot of fun for your residents.
#14 – Wine & Cheese “Please”
This could be used as a resident event idea or you could implement “Happy Hour Leasing.” Just expand your leasing hours to 8pm and put out sandwich boards/signs promoting it.
#15 – Cupcake Party
Because we all need more sugar and cupcakes in our life.
Resident Renewal Ideas Shared On Pinterest
#16 – Candy Gram
These candy bars are actually on sticks. You could use this concept to deliver lease renewal letters.
#17 – We Flippin Love You
Spatula, Betty Crocker cake mix and your lease renewal letter. It will get read!
#18 – We Flippin Love You “Part Deux”
Via Vista took it up a notch by supplying the whole breakfast – pancake mix, syrup, mixing bowel and spatula. Notice their fine print on the spatula, “Every renewal includes free carpet cleaning.”
#19 – Pop In To Renew
Self explanatory but will get your residents attention.
#20 – You’re Dynamite
Because everyone needs a stick of dynamite filled with candy.
#21 – Door Hanger “Refresh Yourself & Refresh Your Lease”
Crazy straw with lemonade pack. Very creative and the copy is good as well. Have a read.
#22 – Flip Flop Renewal Reminder
Super creative and definitely attention getting. Here’s the copy, “We think you’re a flippin great resident. Renew your lease today!”
#23 – Homemade Flower Door Hanger
Somebody spent some time creating these. Here’s the copy, “Roses are red, violets are blue. It will be sweet to have you renew.”
#24 – We Can’t Bear To Lose You – Renew Your Lease Today
Who doesn’t love gummy bears?
Apartment Prospect Ideas Shared On Pinterest
#25 – Extra Gum Handout
The difference between ordinary and extraordinary is that little EXTRA. Nice tie-in with the gum. Hand these out after a prospective resident tours your community.
#26 – Pop Rocks and Blow Pops “Thanks for Popping In”
Another creative apartment marketing idea for a handout to prospective residents touring your community.
#27 – Our Apartments Will Blow You Away
Why not a few pieces of Dubble Bubble gum tagged with “Our Apartment Will Blow You Away.” Remember it’s all about standing out.
#28 – Swedish Fish
Love this concept. Swedish fish bagged with the tagline, “Once you sea our community you will be hooked.” Great use of the QR code on the back.
#29 – Popcorn “We Would Love For You To Pop By”
You could use these for outreach marketing.
#30 – Our Residents Are Solid Gold
Yum, chocolate – not to mention my favorite, “Ferrero Rocher.” I like the gold touch!
#31 – Lease An Apartment, Choose A Present
Service Request Ideas Shared On Pinterest
#32 – We Just POPPED In To Fix The Problem
#33 – M&M Thank You Door Hanger
If you ever find yourself “STUCK” without an idea or just need a source of inspiration – check out Pinterest. It’s full of simple, clever apartment marketing ideas that are ready to be implemented.
Need help with your apartment marketing? Check out these resources:
Apartment Website Design
Property Management Website Design
Apartment 3D Floor Plans
New Construction Lease-Ups
Google Ads for Apartments
Facebook Ads for Apartments
Apartment Marketing Ideas for 2020
Apartment Branding Guide
Apartment Logo Design Guide
Apartment Naming Guide
Google My Business for Apartments